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Program Agenda

DAY 01

November 5, 2019


Congress Registration

9:00 - 18:30

Networking & Exhibition Area


FIBEP General Assembly

(FIBEP members only)

12:00 - 13:00

Networking Lunch 

sponsored by Imedia Comunicaciones


13:00 - 13:15

Welcome Words

13:15 - 14:30

Copyright - EU Copyright and its Impact on the Rest of the World

EU Copyright Directive: next steps and best practices

Christophe Dickès - Global Copyright Director & EMEA Communication Leader, Kantar Media France

The New Rights of Press Publishers in the EU and its Effect on LATAM

Nicolas Novoa - Legal Advisor on IP Issues, ADEPA

Copyright Panel Discussion 

Christophe Dickès - Global Copyright Director & EMEA Communication Leader, Kantar Media France

Nicolas Novoa - Legal Advisor on IP Issues, ADEPA

Elias Selman - Publisher, AméricaEconomía Media Group

14:30 - 15:00

Networking Break

15:00 - 15:30

Data Privacy in Latin America

Copyright and Data Protection: EU New Regulations and How They Affect Us 

Erick Iriarte - Partner, Iriarte & Asociados

15:30 - 16:00

Presentation of the World PR Report

Rob Morbin - General Manager, International Communications Consultancy Organisation

16:00 - 16:30

United Nations Sustainable Development Goals and Media Intelligence

UN Global Goals and Obligations from Global Compacts

Thomas Vejlemand - CEO, Infomedia

UN Global Goals and Contributions for Gender Equality

Laura Garcia - President and Founder, GlobalNews Group

17:00 - 18:30

Super Networking Session

This event requires preregistration


Congress Opening Rooftop Cocktails

with Special Peruvian Dance Performance by Vania Massias

Sponsored by GlobalNews Group


DAY 02

November 6, 2019


Congress Registration

9:00 - 18:00

Networking & Exhibition Area

9:00 - 10:30

Welcome Words from FIBEP President

Laura Garcia - President and Founder, GlobalNews Group and President, FIBEP

Media Intelligence's Role in a Digital Era

The Role of the Media Monitor in a Post Truth World

Jonathan Taplin - Director Emeritus, University of Southern California Annenberg Innovation Lab

Conversation with Jonathan Taplin

Florian Laszlo - CEO, >>OBSERVER<<

10:30 - 11:00

Networking Break

11:00 - 11:30

Client Focus - What Clients Need to Make Decisions

Innovation in the Use of Data Driven for Decision Making

Sérgio Franco - Planning Director, Boxnet

Seizing the News Agenda: Monitoring and Analysis Applied to Government News Management

Luis Argandoña - CEO, Conecta Media

11:30 - 12:15

Information for Decision Making - Where is the Value?

A Panel Discussion

Moderated by Laura la Torre - Government Official of Argentina

Carlos Anderson - President, Future Institute of Peru

Camila Crescinbeni - Congresswoman of Argentina

12:15- 13:15

Networking Lunch

Sponsored by Boxnet


13:15 - 14:00

Client Focus - Information for Building Reputation

Information Corporations Need and Where They Find Them

A Panel Discussion

Moderated by Alejandra Brandolini - President, AB Comunicaciones

Tim Scerba - Executive Director, Pacific Latam

Henry Rafael - CEO, WTB Communications & Strategy

Adolfo Corujo - Partner and Chief Strategy & Innovation Officer, LLYC

14:00 - 14:45


Best Practices

A Case of Collaboration Between MMO and Government

Lorena Marino - Undersecretary of Communications of Buenos Aires Government

Carlos Diaz - General Manager, GlobalNews Group 

Open-Source Intelligence - Working with Government Bodies

  Sophia Karakeva - Communications and Marketing Executive, DataScouting

Media Intelligence Companies as Business Partners: Customer's Risk Analysis

 Karolina Fursewicz - Manager International Cooperation & Sales, PRESS-SERVICE Monitoring Mediów Sp. z o.o.

14:45 - 15:15

Networking Break

15:15- 16:45

Neighboring Markets and Expanding Media Intelligence 

Social Media Monitoring

Everyone wants to measure social media, so what can really be monitored, measured, and correlated/attributed to marketing objectives?

Todd Murphy - CEO, Universal Information Services

Data-Driven Insights - Mystery Shopping

Magdalena Horanska - CEO, Newton Media CEE

Why the Press Release is the New Global Language in Media

Michael O'Connell - Managing Director, AAP Medianet

How Emerging Technologies are Changing the Research World

Urpi Torrado Esomar - CEO, Datum Internacional

18:15- 22:30

Peruvian Culinary Experience - Gala Dinner

Astrid y Gaston

This event requires preregistration

Shuttle buses depart the downstairs hotel lobby at 18:15 

Shuttle buses will depart the restaurant at 21:30, 22:00 and 22:30


DAY 03

November 7, 2019


Congress Registration

9:00 - 15:30

Networking & Exhibition Area

9:00 - 9:30

Media Consumption Evolution

How Fact Checkers Determine Real vs Fake 

David Hidalgo - News Director, Ojo Publico

9:30 - 10:15


Building a Breakthrough Media CX: Applying Behavioral Science in the Digital Age

Renée Richardson Gosline - Professor, MIT Sloan School of Management


Conversation with Renée Richardson Gosline

10:15 - 10:45

Networking Break

10:45 - 11:45

Media Consumption Evolution

The Impact of a Cybernetic Future on Marketing

Oresti Patricios - CEO, ornico group

Comparative Study: Best Practices for Influencers Marketing from APEC & Non-APEC economies Guidelines

Ricardo Maguiña - Executive Director, National Council of Self-Regulation in Advertising of Peru (CONAR)

Information in Real Time to Add Certainty to Decision Making

Francisco Carvajal - CEO Cluster Pacifico, Kantar IBOPE Media

11:45 - 12:30

Media Business Panels and How MMOs Can Add Value

Panel Discussion

 Moderated by Florian Laszlo - CEO, >>Observer<<

Alice Ting - VP Licensing and Syndication, New York Times

Elias Selman - Publisher, AméricaEconomía Media Group

Tom Rowland - VP International Licensing & Business Affairs, Meredith Corporation

12:30 - 13:30

Networking Lunch

Sponsored by buho


13:30 - 14:00

Measurement Trends

Panel Discussion 

moderated by Juan Fernando Giraldo- CEO, buho

Thomas Vejlemand - CEO, Infomedia

Carlos Torres - Marketing and Advertising Director, Davivienda

Johna Burke - Global Managing Director, AMEC

14:00 - 14:30

Future Outlooks - Media Intelligence for the Next Generation

Panel Discussion

moderated by Carlos Diaz - General Manager, GlobalNews Group

Kanika Dayal - Director, Business Development, Impact Research and Measurement Pvt Ltd

Esteban González Wensjoe - CFO, Imedia Comunicaciones

Pietro Biglia - Marketing Specialist, L'Eco della Stampa

14:30 - 15:00

Future Outlooks - Media Intelligence and Data Consumption in the Future

Panel Discussion

moderated by Laura Garcia- President and Founder, GlobalNews Group

Mohan Doshi - CTO, Ninestars

Romina Gersuni - Global Strategy Manager, pressrelations

Christophe Dickès - Global Copyright Director & EMEA Communication Leader, Kantar Media France

Paolo Paravento - CEO, PERVOICE SPA

15:30 - 19:00

City Tour of Lima

Included for all congress attendees and registered accompanying persons

Space is limited - registration required via the congress app