MARKETING COMMISSION INTERVIEW:
JON ANDERS TANGNES, OPOINT
In this interview by Anna O’Connor (Newton Media), Jon Anders of Opoint shares how he moved from sales to managing key relationships with CMOs, publishers, and rights holders, focusing on copyright, tailored solutions, and collaboration. Opoint stands out for rapid response, flexible IT, and high-quality delivery, tackling challenges like information overload, paywalls, and content blocking through filtering, agreements, and partnerships. Jon sees AI, private platforms, misinformation, BI integration, and data privacy as key trends, with FIBEP as a vital forum for joint solutions.