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FIBEP is excited to announce we have launched a podcast! Media Intelligence Explained is a monthly program hosted by Alicja Bors, Business Development Manager at Softlytic and Identrics CEO, Vladimir Petkov. The pair, along with domain-specific experts, will provide commentary on the latest new media and digital news as well as interviews and analyses. The show provides an excellent opportunity for FIBEP current and potential members and clients to learn more about our exciting industries. 

MEDIA INTELLIGENCE EXPLAINED is an initiative launched by FIBEP's Technical Advisory Commission lead by the FIBEP Tech Portfolio Vice President Sophia Karakeva. Both Vladimir and Alicja are members of the FIBEP Technical Advisory Commission. We look forward to bringing Alicja, Vladimir, and their guest’s unique perspectives to a larger audience of like-minded media professionals. 

 
This is a great opportunity for education, industry news, and announcements. If you have a topic you’d like covered or would like to appear as a guest, please contact the podcast team via the FIBEP secretariat via the form further down the page today!

Media Intelligence Explained is made possible by 
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Episode Six
Ethical AI

In the 6th FIBEP Media Intelligence Explained episode hosts talk with Rania Wazir, mathematician, co-founder and CTO of leiwand.ai about Ethical AI. The interview has been split into two parts, and you are now listening to Part I, where Rania talks about the broad term of Artificial Intelligence and explains what ethics got to do with AI. Furthermore, Raina talks about the lack of quality checks when producing AI systems, who is responsible for using it, and outlines the questions we should be asking. She shares her views about what it means to be innovative. She talks about the failure of algorithms in the media (and in particular the efforts to control hate speech and disinformation) and highlights the use of automation vs human intelligence. In Part II, Rania with hosts Alicja and Vlado will talk about AI and regulation.

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Episode Five
What to Expect at the 2022 WMIC in Dublin

In the 5th FIBEP Media Intelligence Explained episode hosts talk with Todd Murphy (CEO of Universal Information Services and FIBEP VP) about the FIBEP World Media Intelligence Congress. Todd shares his own experience with the WMI Congress and why he believes it is a must event for MMOs and tech forward companies. Furthermore, Todd shares some highlights from the professional program which includes a variety of keynote presentations, panel discussions/fireside chats, round table talks, masterclasses, workshops, and best practices. He also mentions Barcamp and the Super Networking Session as great opportunity to network, exchange ideas and promote their business. Last but not least, Todd is thanking all FIBEP WMIC Sponsors.

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Episode Four
Media Analysis - How To Do It Right

In the 4th FIBEP Media Intelligence Explained episode hosts talk with Mazen Nahawi (Founder and Group CEO of Carma and Former FIBEP President) about media analysis. The discussion starts with Mazen talking about the holy trinity within the value chain of media intelligence: media data, media monitoring and finally insights. He explains the difference between a dashboard and insights and who is using each. Furthermore, Mazen shares a three-part process of media analysis: capture and ingestion, enrichment and insights, and each process needs its own team with different skill sets, different leadership and different methodologies. He also explains what he defines as content completeness and how Carma has achieved that, while he reveals what is the secret behind a successful analyst team. Last but not least, Mazen shares his overview of technologies that will shape the media intelligence industry in the coming years. 

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Episode Three
Media Intelligence Business Ecosystem

In the 3rd FIBEP Media Intelligence Explained episode hosts Vladimir Petkov (identrics) and Alicja Bors (Softlytic) are talking with Romina Gersuni (pressrelations Global Strategy Manager and FIBEP VP) about the Media Intelligence Business Ecosystem. Romina guides us through the idea behind MIBE and explains that it is a map tool helping the different actors of the Media Ecosystem find their place, be able to identify key players and prepare for strategic partnerships. 

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Episode Two
What Is Media Intelligence and Why Does it Matter?

In this episode, we talk about, among other things, Elon Musk buying Twitter and the Digital Services Act. Our guest is Florian Laszlo the CEO of Observer with whom we talk about what media monitoring is and how to run a Media Monitoring Organisation.

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Episode One
Pilot Episode

Your podcast hosts Alicja Bors and Vladimir Petkov get an overview of the podcast and the topics of season 1. Also, in order to introduce you to the association, there are two mini-interviews with Magdalena Horánska - Secretary General of FIBEP and Sophia Karakeva, Vice President of FIBEP.

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Give Us Your Feedback
We’d love to hear from you! What did you think? Are there any topics you'd like covered or would you like to be a potential guest?
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