FIBEP is excited to announce we have launched a podcast! Media Intelligence Explained is a monthly program hosted by Alicja Bors, Product Lead at Ruepoint, and Identrics CEO, Vladimir Petkov. The pair, along with domain-specific experts, will provide commentary on the latest new media and digital news as well as interviews and analyses. The show provides an excellent opportunity for FIBEP current and potential members and clients to learn more about our exciting industries.
MEDIA INTELLIGENCE EXPLAINED was initiated in 2022 by FIBEP's Tech Portfolio Vice President Sophia Karakeva, DataScouting. In 2023, the second season will be run under FIBEP's Communication Portfolio Vice President Oresti Patricios, Ornico Group. We look forward to bringing Alicja, Vladimir, and their guests' unique perspectives to a larger audience of like-minded media professionals. As of episode 10, the podcast production team uses automatic transcripts by Speechmatics.
This is a great opportunity for education, industry news, and announcements. If you have a topic you’d like covered or would like to appear as a guest, please contact the podcast team via the FIBEP secretariat via the form further down the page today!
Hosts of Media Intelligence Explained
Media Intelligence Explained is made possible by
Episode Twelve
Uncovering the Highlights of the FIBEP World Media Intelligence Congress 2023
In this episode of the FIBEP Media Intelligence Explained podcast, hosts Vlado Petkov (CEO at Identrics) and Alicjia Bors (Product Tech Lead at Ruepoint) are joined by Todd Murphy (President at Truescope NA). The main topic of discussion is the highly anticipated upcoming World Media Intelligence Congress, taking place in the vibrant city of Singapore.
The agenda for the congress covers a wide range of topics related to future-proofing media intelligence. It includes insightful presentations, panel discussions, round table talks, and best practices sessions.
At WMIC, something exceptional will happen - a unique in-front-of-a-live-audience recording with Vlado and Alicjia interviewing Aseem Sood (Impact Research & Measurement), one of the esteemed gentlemen from FIBEP.
Moreover, the hosts discuss the various activities planned by FIBEP to enrich the congress experience, not only focusing on learning and professional development but also ensuring attendees have a memorable time in Singapore. There will be organized sightseeing trips, group restaurant visits, evening events such as cocktail parties and a gala dinner, providing ample opportunities for networking and fostering relationships within the media intelligence community.
The episode also highlights the sponsors of the event. The headline sponsor is Ninestars, the host sponsor is Media Track, the gala dinner sponsor is Dataxet, and the networking cocktails sponsor is Medianet. Additionally, the congress sponsors include Opoint, Data Scouting, Media HQ, Zissor, Global News, Truescope, Concept BIU, Argus Data Insights, and Tagfact. The industry partners for the event are AMEC ICCO.
As we say at the end of the podcast: There is no better place for a media intelligence expert to be than at this year’s FIBEP WMIC, so don’t miss it! Register here
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Episode Eleven
Value over vanity
In this episode of the FIBEP Media Intelligence series, hosts Vladimir Petkov, CEO at Identrics, and Alicja Bors, Product Lead at Ruepoint, are joined by Raina Lazarova, co-founder and COO at Ruepoint. They discuss the importance of value over vanity in the media intelligence industry, and how communication professionals can prove their worth to organizations. Raina shares her insights on the challenges faced by the communications profession, the role of industry bodies like FIBEP and AMEC, and the need for a shift from media-centric to audience-centric communication strategies. The conversation also touches on the importance of reliable data, the increasing significance of earned media, and the ethical implications of generative AI for communication and measurement.
Key moments from the episode include:
- The struggle to prove the value of communications professionals
- The responsibility of industry partners to bring change
- The increasing importance of earned media in protecting and growing brands
- The potential of AI in communication and measurement, and the associated ethical challenges
Listen to this insightful conversation to learn more about the future of media intelligence and how communication professionals can adapt to an ever-changing landscape.
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Episode Ten
New tech & AI Innovations
Welcome to the first episode of our new podcast series, where we're dedicated to exploring the exciting world of generative AI and emerging technologies. With new advancements and innovations being released every day, it's easy to feel overwhelmed by all the buzzwords, hype, and jargon. That's why we're here to break it all down for you – no data science degree required!
In this episode, we'll introduce you to the main topics, glossary, and terms surrounding generative AI, so you can feel confident and informed as we dive deeper into future episodes. Our goal is to humanize these complex concepts and make them accessible to everyone, whether you're a tech enthusiast or just curious about the latest trends.
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Episode Nine
Chat GPT: Applications in the media intelligence industry
This episode features a conversation with Maya Koleva, Head of Research and Insight at Commetric, and discusses the possible role of AI in media monitoring and analysis. Maya explains how AI can become an essential tool in the media industry.
Maya and the hosts discuss how the media intelligence industry can use AI to monitor media coverage, identify trends and analyze sentiment.
The conversation also touches on the challenges of using AI in media monitoring and analysis, including the potential for bias in AI algorithms and the need for human oversight to ensure accuracy and relevance.
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Episode Eight
How to Deal with Copyrights
In the 8th FIBEP Media Intelligence Explained episode hosts talk with Christophe Dickès, Global Media & Copyright Director, Onclusive about copyright in the media intelligence industry. Christophe explains why copyright is an important issue for media monitoring companies and stresses the importance for clients as well. He emphasizes on the role that media monitoring companies play when it comes to providing valuable insights to clients (organizations, institutions etc) and stresses the role that FIBEP plays by creating a fair market. Christophe describes three different types of countries regarding copyright in the media intelligence industry and shares his personal, ideal model. Furthermore, Christophe emphasizes on the importance of properly educating clients when it comes to copyright fees and explains what fair remuneration means. Last but not least, Christophe talks about the future of copyright.
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Episode Seven
AI and Regulation
In the 7th FIBEP Media Intelligence Explained episode hosts talk with Rania Wazir, mathematician, co-founder and CTO of leiwand.ai about AI and regulation. This is the second part of the interview with Rania. In the first part – episode 6, Rania talked about Ethical AI. In the second part, she talks about the problems that are associated with AI regulation. She put emphasis on the role that people should have when it comes to regulating AI and encourages them to get involved. Finally, Rania shares her concerns with over-regulation of AI and potential risks.
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Episode Six
Ethical AI
In the 6th FIBEP Media Intelligence Explained episode hosts talk with Rania Wazir, mathematician, co-founder and CTO of leiwand.ai about Ethical AI. The interview has been split into two parts, and you are now listening to Part I, where Rania talks about the broad term of Artificial Intelligence and explains what ethics got to do with AI. Furthermore, Raina talks about the lack of quality checks when producing AI systems, who is responsible for using it, and outlines the questions we should be asking. She shares her views about what it means to be innovative. She talks about the failure of algorithms in the media (and in particular the efforts to control hate speech and disinformation) and highlights the use of automation vs human intelligence. In Part II, Rania with hosts Alicja and Vlado will talk about AI and regulation.
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Episode Five
What to Expect at the 2022 WMIC in Dublin
In the 5th FIBEP Media Intelligence Explained episode hosts talk with Todd Murphy (CEO of Universal Information Services and FIBEP VP) about the FIBEP World Media Intelligence Congress. Todd shares his own experience with the WMI Congress and why he believes it is a must event for MMOs and tech forward companies. Furthermore, Todd shares some highlights from the professional program which includes a variety of keynote presentations, panel discussions/fireside chats, round table talks, masterclasses, workshops, and best practices. He also mentions Barcamp and the Super Networking Session as great opportunity to network, exchange ideas and promote their business. Last but not least, Todd is thanking all FIBEP WMIC Sponsors.
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Episode Four
Media Analysis - How To Do It Right
In the 4th FIBEP Media Intelligence Explained episode hosts talk with Mazen Nahawi (Founder and Group CEO of Carma and Former FIBEP President) about media analysis. The discussion starts with Mazen talking about the holy trinity within the value chain of media intelligence: media data, media monitoring and finally insights. He explains the difference between a dashboard and insights and who is using each. Furthermore, Mazen shares a three-part process of media analysis: capture and ingestion, enrichment and insights, and each process needs its own team with different skill sets, different leadership and different methodologies. He also explains what he defines as content completeness and how Carma has achieved that, while he reveals what is the secret behind a successful analyst team. Last but not least, Mazen shares his overview of technologies that will shape the media intelligence industry in the coming years.
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Episode Three
Media Intelligence Business Ecosystem
In the 3rd FIBEP Media Intelligence Explained episode hosts Vladimir Petkov (identrics) and Alicja Bors (Softlytic) are talking with Romina Gersuni (pressrelations Global Strategy Manager and FIBEP VP) about the Media Intelligence Business Ecosystem. Romina guides us through the idea behind MIBE and explains that it is a map tool helping the different actors of the Media Ecosystem find their place, be able to identify key players and prepare for strategic partnerships.
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Episode Two
What Is Media Intelligence and Why Does it Matter?
In this episode, we talk about, among other things, Elon Musk buying Twitter and the Digital Services Act. Our guest is Florian Laszlo the CEO of Observer with whom we talk about what media monitoring is and how to run a Media Monitoring Organisation.
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Episode One
Pilot Episode
Your podcast hosts Alicja Bors and Vladimir Petkov get an overview of the podcast and the topics of season 1. Also, in order to introduce you to the association, there are two mini-interviews with Magdalena Horánska - Secretary General of FIBEP and Sophia Karakeva, Vice President of FIBEP.
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