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FIBEP Podcast on media intelligence

Media Intelligence Explained is a monthly program of FIBEP. As of 2025, it is hosted by Anna O'Connor, International Manager at Newton Media and Omar Signori, CEO at Infojuice.

 

The pair and domain-specific experts will comment on the latest new media and digital news, interviews, and analyses. The show provides an excellent opportunity for FIBEP's current and potential members and clients to learn more about our exciting industries.

Anna Zunova O'Connor, Newton Media, host of FIBEP Podcast
Omar Signori, Infojuice, host of FIBEP Podcast

LISTEN TO OUR LATEST EPISODE

This is a chance to stay informed with educational insights, industry updates, and announcements. If there is a specific topic you are eager to hear about or if you would like to be featured as a guest, reach out to the podcast team via secretariat@fibep.info or contact form.

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The entire program is technically supported by A DATA PRO & Identrics.

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As of episode 10, the podcast production team uses automatic transcripts by Speechmatics.

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FIBEP Podcast episode

#26

September, 2026

The Evolution of MIBE — Where We Started, Where We’re Going

Guest Speaker: Laura Maria Garcia, GlobalNews Group, Romina Gersuni, pressrelations, Katarzyna Kowalczyk, IMM

We explore the story of MIBE—how it began, how it has evolved, the role it plays today and where it is heading next. We also preview WMIC26 in Tokyo, where MIBE will take center stage through a dashboard powered by the MIBE Database. The discussion highlights its potential, future development, and plans to expand the ecosystem. As the media intelligence evolves, collaboration and connectivity are becoming increasingly important. MIBE aims to foster a more connected media monitoring community, helping organizations strengthen relationships and create new opportunities for the future. Tune in to discover what’s next for MIBE.

FIBEP Podcast episode

#23

February 2026

Navigating AI, Copyright, and Collaboration in Media Intelligence

Guest Speaker: Hector Linares, Todd Murphy, Jon Anders Tangnes

In Episode 23 of Media Intelligence Explained, Anna O’Connor and Omar Signori explore how copyright rules differ across markets and what they mean for media intelligence in an AI-driven landscape. Joined by Todd Murphy (FIBEP), Jon Anders Tangnes (FIBEP) and Hector Linares (Acceso), they discuss the Media Rights Trust Initiative, industry dialogue and the practical boundaries of AI under evolving copyright regulations. The episode also previews the upcoming FIBEP Copyright Talks and asks: What clarity do you need to take away?

FIBEP Podcast episode

#20

May 2025

State of the Industry Survey: Turning Industry Insights into Action

Guest Speaker: Katerina Kechagia, Clip News

In this episode, hosts Anna O’Connor (Newton Media) and Omar Signori (InfoJuice) sit down with Katerina Kechagia from Clip News to explore one of FIBEP’s most valuable initiatives: the State of the Industry Survey. Katerina shares the story behind the survey, why it matters more than ever, and how it helps media intelligence professionals benchmark their performance, and anticipate market shifts. From AI adoption to evolving client expectations, data fragmentation, and copyright complexities, this conversation highlights the trends, challenges, and opportunities shaping the industry's future.
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In loving memory of our dear colleague and former podcast host, Vladimir Petkov.

FIBEP Podcast episode

#17

November 2024

WMIC'24 Live Podcast: AI-Driven News Monitoring: Real-Time Solutions

Guest Speaker: Paolina White

In this live edition of Media Intelligence Explained, recorded at the World Media Intelligence Congress in Limassol, Cyprus, Amrita Sidhu of Medianet hosts Paolina White, Global Head of Sales at Speechmatics. Paolina explores how Speechmatics’ AI-powered speech recognition is transforming media monitoring and communications by recognizing diverse languages, dialects, and accents. She explains how its API can help media monitoring organizations improve accuracy and efficiency in real time. The conversation highlights the growing impact of advanced speech recognition and AI on modern media intelligence.

FIBEP Podcast episode

#14

December 2023

From Challenge to Opportunity: Creating Value In the Digital Era

Guest Speaker: Maria Laura Garcia

In this episode of FIBEP Media Intelligence Explained, hosts Vlado Petkov and Alicja Bors speak with María Laura García, former FIBEP President (2018–2021), about her remarkable career, leadership journey, and book, OUR DIGITAL CHALLENGE: INFORMING, THINKING AND FREELY DECIDING IN THE CYBER ERA. García shares how she built Global News Group, overcame challenges and gender bias, and helped guide FIBEP through the pandemic and its transition to virtual communication. She also discusses the dangers of uncontrolled information consumption and the importance of digital literacy. Finally, García reveals plans for a new university certificate in information literacy, launching initially in Spanish with potential English and virtual options.

FIBEP Podcast episode

#11

June 2023

Value Over Vanity

Guest Speaker: Raina Lazarova

In this episode of the FIBEP Media Intelligence series, Vladimir Petkov, CEO at Identrics, and Alicja Bors, Product Lead at Ruepoint, are joined by Raina Lazarova, co-founder and COO at Ruepoint. They explore why communications professionals need to focus on value over vanity and demonstrate their impact on organizations. The conversation covers the challenges facing the profession, the role of industry bodies like FIBEP and AMEC, and the shift from media-centric to audience-centric strategies. They also discuss reliable data, the growing importance of earned media, and the opportunities and ethical challenges of generative AI in communication and measurement. Discover how the industry can adapt to a rapidly changing landscape.

FIBEP Podcast episode

#8

December 2022

How To Deal with Copyrights

Guest Speaker: Christophe Dickès

In Episode Eight of FIBEP Media Intelligence Explained, hosts discuss copyright issues in the media intelligence industry with Christophe Dickès, Global Media & Copyright Director at Onclusive and FIBEP Vice President. Christophe highlights the significance of copyright for media monitoring firms and their clients, stressing FIBEP's role in fostering a fair market. He outlines varying copyright landscapes across countries and proposes an ideal model. Additionally, Christophe underscores the importance of educating clients about copyright fees and fair remuneration, while also touching upon the future of copyright.

FIBEP Podcast episode

#5

September 2022

What To Expect at the 2022 WMIC in Dublin

Guest Speaker: Todd Murphy

Join the podcast hosts as they talk with Todd Murphy (CEO of Universal Information Services and FIBEP VP) about the FIBEP World Media Intelligence Congress. Todd shares his own experience with WMIC and why he believes it is a must event for MMOs and tech forward companies. Furthermore, Todd shares some highlights from the professional program which includes a variety of keynote presentations, panel discussions/fireside chats, round table talks, masterclasses, workshops, and best practices. He also mentions Barcamp and the Super Networking Session as great opportunity to network, exchange ideas and promote their business.

FIBEP Podcast episode

#2

May 2022

What Is Media Intelligence and Why Does It Matter?

Guest Speaker: Florian Laszlo

Welcome to this exciting episode where we delve into a myriad of captivating topics, including Elon Musk's acquisition of Twitter and the implications of the Digital Services Act. Joining us as our esteemed guest is Florian Laszlo, the CEO of Observer and former Secretary General of FIBEP. Florian shares invaluable insights into the realm of media monitoring, shedding light on its significance, the depth of insight it offers, and the evolving landscape of the industry. Drawing from his extensive experience, Florian offers expert advice on successfully navigating the complexities of running a Media Monitoring Organization (MMO).

FIBEP Podcast episode

#25

September, 2026

Stop Reinventing the Wheel: Lessons from FIBEP Tech Day 2026

Guest Speaker: Carlos A. Diaz, GlobalNews Group

In a global, highly specialised industry, technology teams often solve the same challenges without knowing how their peers are tackling them. In this episode of “Media Intelligence Explained,” Anna O’Connor and Omar Signori welcome Carlos Diaz, FIBEP Vice President for Technology and CEO of GlobalNews Group, to reflect on FIBEP Tech Day 2026 in the Canary Islands. They explore AI adoption, digital twins, the future of communication measurement, and how stronger connections between technology professionals could help the industry innovate faster. Plus, a first look at FIBEP Tech and Innovation Day 2027 in Prague and three+ reasons to attend

FIBEP Podcast episode

#22

January 2026

Measuring Meaning in an AI-Driven Media Landscape

Guest Speaker: Damien Kopp, RebootUp

Media measurement is no longer about counting mentions - it’s about measuring meaning.
In Episode 22, Anna O’Connor (Newton Media) and Omar Signori (InfoJuice) talk with Damien Kopp (RebootUp), a standout voice from FIBEP WMIC 2025, about how meaning gets lost, distorted, and sometimes weaponised as information moves through today’s platforms. They unpack why counting mentions no longer explains impact, how narratives emerge and spread beyond institutional media, and why trust now travels through people and communities, not headlines. A thought-provoking conversation on narratives, perception, and the human role in making sense of AI-driven media.

FIBEP Podcast episode

#19

March 2025

Beyond Fake News Strategies for Reliable Media Monitoring

Guest Speaker: Ran Geva, Webz.io

In this episode of the FIBEP Podcast, hosts Omar Signori (InfoJuice) and Anna O’Connor (Newton Media) sit down with Ran Geva, co-founder and CEO of Webz.io, to explore the growing challenge of trust in media monitoring. The discussion covers misinformation, fake news, AI-generated content, and how organizations can ensure data accuracy and reliability. Ran shares insights into AI and automation, deep web monitoring, regulatory changes, and the future of AI-driven decision-making. He also discusses how businesses can stay ahead of disinformation threats as media intelligence continues to evolve. Tune in for a timely conversation on navigating an increasingly complex information landscape.

FIBEP Podcast episode

#16

August 2024

Your Exclusive Guide to WMIC'24: Why This Year's Congress Is Unmissable

Guest Speaker: Natan Edelsburg

In the latest FIBEP Podcast episode, President Todd Murphy is joined by Secretary General Magdalena Horanska and Vice Presidents Katerina Kechagia and Natan Edelsburg for an engaging discussion on why Cyprus is the place to be! Get all the essential details ahead of the World Media Intelligence Congress 2024, from what to pack and event logistics to the agenda, key sessions, and local customs—including the one rule everyone should know. Discover what to expect at WMIC 2024 and why this event is a must for the media monitoring industry. A huge thank you to the FIBEP Programming Commission and everyone working behind the scenes, plus Identrics for podcast post-production.

FIBEP Podcast episode

#13

November 2023

Growth Models As We Adapt And Innovate With AI

Guest Speaker: Aseem Sood

The FIBEP Media Intelligence Explained podcast, hosted by Alicja Boors and Vlado Petkov, explores the evolving media intelligence landscape and the impact of technologies such as large language models. In this episode, Aseem Sood, CEO of Impact Research and Measurement, shares his insights on the rapid development of AI, including ChatGPT, global hype, API integration, open-source models, compression, and distillation. The discussion also examines risks such as data and knowledge leakage, alongside regulatory challenges. As Alicja highlights, knowledge leakage can be a major risk when organizations rely on external rather than locally developed language models.

FIBEP Podcast episode

#10

May 2023

New Tech and AI Innovations

New Season Intro

This is the first episode of our new podcast series, where we're dedicated to exploring the exciting world of generative AI and emerging technologies. With new advancements and innovations being released every day, it's easy to feel overwhelmed by all the buzzwords, hype, and jargon. That's why we're here to break it all down for you – no data science degree required! We´ll introduce you to the main topics, glossary, and terms surrounding generative AI. Our goal is to humanize these complex concepts and make them accessible to everyone, whether you're a tech enthusiast or just curious about the latest trends.

FIBEP Podcast episode

#7

November 2022

AI and Regulation

Guest Speaker: Rania Wazir

In this episode of FIBEP Media Intelligence Explained, hosts continue their discussion with Rania Wazir, mathematician and CTO of leiwand.ai, focusing on AI regulation. This serves as the second part of the interview series with Rania, following the previous discussion on Ethical AI in episode 6. Rania sheds light on the challenges linked with AI regulation, stressing the importance of active involvement from individuals in shaping regulatory frameworks. She expresses concerns about potential risks associated with over-regulation of AI, advocating for a balanced approach to ensure innovation while addressing ethical considerations.

FIBEP Podcast episode

#4

July 2022

Media Analysis - How To Do It Right

Guest Speaker: Mazen Nahawi

In this episode hosts talk with Mazen Nahawi (Founder and Group CEO of Carma) about media analysis. The discussion starts with the holy trinity within the value chain of media intelligence: media data, media monitoring and finally insights. Mazen explains the difference between a dashboard and insights and who is using each. Furthermore, he shares a three-part process of media analysis: capture and ingestion, enrichment and insights, and each process needs its own team with different skill sets, different leadership and different methodologies. He also reveals what is the secret behind a successful analyst team.

FIBEP Podcast episode

#1

March 2022

Pilot Episode

With: Magdalena Horanska and Sophia Karakeva

Join Alicja Bors and Vladimir Petkov, your expert podcast hosts, as they provide a comprehensive overview of Season 1's topics. Delve into the world of media monitoring and analytics as they introduce you to the association and industry. In addition to exploring the podcast's themes, enjoy two enlightening mini-interviews with industry leaders. Meet Magdalena Horánska, Secretary General of FIBEP and CEO at NEWTON Media SEE, and Sophia Karakeva, Vice President of FIBEP and Chief Marketing Officer at DataScouting. These conversations offer valuable insights into the dynamic landscape of media intelligence.

FIBEP Podcast episode

#24

August, 2026

Why Tokyo, and why now?

Guest Speakers: Kaisei Sasaki, ATClipping, Gopal Krishnan, Ninestars, Amrita Sidhu, Medianet, Mark Kennedy, Real Gaijin Substack

Ahead of the 2026 FIBEP World Media Intelligence Congress, Anna O’Connor is joined by Kaisei Sasaki (ATClipping), Gopal Krishnan (Ninestars), Amrita Sidhu (Medianet) and Mark Kennedy (Real Gaijin Substack) to explore Japan, media intelligence and this year’s key themes. From Japanese culture, kaizen and hospitality to AI, Journalism Intelligence, agentic AI, the future of news and global reputation management, the episode offers a taste of what’s ahead. Plus, practical Tokyo tips, convenience store culture and one essential Japanese phrase. Join us in Tokyo, 3–5 November 2026.

FIBEP Podcast episode

#21

September 2025

FIBEP WMIC'25 in Düsseldorf: All You Need to Know

Guest Speaker: Romina Gersuni, Natan Edelsburg, Todd Murphy

Hosted by Anna O’Connor (Newton Media) and Omar Signori (Infojuice), this special FIBEP Podcast episode features Todd Murphy, Romina Gersuni, and Natan Edelsburg previewing the 2025 FIBEP World Media Intelligence Congress in Düsseldorf, Sept. 30–Oct. 2. Discover highlights from leading publishers, data providers, brands, and PR professionals around “THE DAY AFTER TOMORROW: THE AGE OF INFORMATION OVERLOAD.” Join in person or online—registration is open: https://www.fibep.info/wmic-2025

FIBEP Podcast episode

#18

February 2024

If You Are Not Using AI, Are You Even in the Game?

Guest Speaker: Eduardo Ordax, Amazon

In this episode of the FIBEP Podcast, Eduardo Ordax, Generative AI Lead at Amazon Web Services, explores the future of Generative and Agentic AI, building on insights from the FIBEP World Media Intelligence Congress. Hosted by Anna O’Connor and Omar Signori, the conversation examines AI’s rapid evolution and its impact on automation, jobs, regulation, and media intelligence. Eduardo discusses the key players shaping the industry, the competitive landscape across the US, Europe, and China, and AI’s growing role in transforming media intelligence. He also shares practical advice on adapting strategically, embracing new opportunities, and preparing for an AI-driven future.

FIBEP Podcast episode

#15

May 2024

Unpacking Copyright Talks & AI in Media

Guest Speaker: Christophe Dickès & Sarah Hamou

In the latest Media Intelligence Explained episode, hosts Alicja Bors and Vlado Petkov are joined by Christophe Dickès and Sarah Hamou to explore the evolving role of the FIBEP Copyright Commission and the growing importance of copyright in the age of AI. Following discussions in Ljubljana with more than 60 participants, the episode covers copyright developments in Slovenia and Italy, AI’s impact on media monitoring, and publishers’ concerns. The conversation also highlights the Commission’s initiatives, including legal support and a proposed copyright data room, alongside recent EU legislation, exclusive content deals, and the need for a fair sublicensing market. A must-listen for media intelligence professionals navigating copyright and AI.

FIBEP Podcast episode

#12

September 2023

Uncovering the Highlights of the FIBEP WMIC 2023

Guest Speaker: Todd Murphy

In this episode of the FIBEP Media Intelligence Explained podcast, hosts Vlado Petkov (CEO at Identrics) and Alicjia Bors (Product Tech Lead at Ruepoint) are joined by Todd Murphy (President at Truescope NA). The main topic of discussion is the highly anticipated upcoming World Media Intelligence Congress, taking place in the vibrant city of Singapore.

The agenda for the congress covers a wide range of topics related to future-proofing media intelligence. It includes insightful presentations, panel discussions, round table talks, and best practices sessions.

FIBEP Podcast episode

#9

March 2023

Chat GPT: Applications in the Media Intelligence Industry

Guest Speaker: Maya Koleva

In this episode, Maya Koleva, Head of Research and Insight at Commetric, explores the potential of AI in media monitoring and analysis. Maya emphasizes AI's role as a crucial tool in the media industry, enabling enhanced monitoring, trend identification, and sentiment analysis. Maya and the hosts delve into how AI can empower the media intelligence industry to effectively monitor media coverage, detect trends, and assess sentiment. They also address the challenges associated with AI adoption in media monitoring and analysis, such as algorithmic bias and the necessity for human oversight to maintain accuracy and relevance.

FIBEP Podcast episode

#6

October 2022

Ethical AI

Guest Speaker: Rania Wazir

In the 6th FIBEP Media Intelligence Explained episode, hosts engage in a conversation with Rania Wazir, mathematician and CTO of leiwand.ai, focusing on Ethical AI. The interview is divided into two parts. In Part I, Rania discusses the broad concept of Artificial Intelligence and its ethical implications. She addresses the absence of quality assurance in AI development, accountability in its usage, and essential questions to consider. Rania also reflects on innovation, algorithmic failures in media (especially regarding hate speech and disinformation), and the balance between automation and human judgment. Part II, with hosts Alicja and Vlado, will delve into AI regulation.

FIBEP Podcast episode

#3

June 2022

Media Intelligence Business Ecosystem

Guest Speaker: Romina Gersuni

Welcome to the 3rd episode of the FIBEP Media Intelligence Explained podcast, where hosts Vladimir Petkov and Alicja Bors are joined by Romina Gersuni, Global Strategy Manager at pressrelations and Vice President of FIBEP. Together, they delve into the fascinating world of the Media Intelligence Business Ecosystem (MIBE).
Romina unravels the concept behind MIBE, shedding light on its role as a mapping tool designed to navigate the intricate landscape of the media ecosystem. She highlights how MIBE serves as a compass, empowering various stakeholders within the industry to identify their position, recognize key players, and forge strategic partnerships.

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