Released on July 23rd
An avid exponent of chaos theory (or so his employees claim) Oresti Patricios has long been on the cutting edge of the media and advertising industries. From a teenage entrepreneur pioneering wedding videos in the 1970’s to doing his social media MBA at GIBS when Twitter was barely a twit he has always driven his vision of dominating African media and brand intelligence.
Founding OrnicoGroup in 1984, Oresti now fronts an organization of more than 150 dedicated individuals that services the top 450 local advertisers – either directly or through their agencies – and various other private and governmental clients. He is also chairman of SAMMA (SA Media monitoring and measurement association) as well as a board member of FIBEP ( World Media Intelligence Association) and PAMRO (Pan African Media Research Organization).
Opening offices in Nigeria in 2010 was a milestone - the first in a major African expansion plan for OrnicoGroup to standardize media and brand measurement taxonomies across the continent. Oresti Patricios also won the “Achiever of the year” award at the PAMRO conference in 2017. This was in recognition to what he has done for the Research industry in Africa.
When not preaching his African vision Oresti can be found tweeting & instagramming.
About Ornico 2019
People are bombarded daily with thousands of messages through traditional and social media. Are your messages reaching them? Or are your competitors more successful?
Are you a brand or marketing manager entrusted to grow your brand? Or an advertising agency that needs to do a brand review? A Public Relations company that needs to respond immediately to a crisis? Our cutting-edge technologies and experts are here to guide you. To give you smart data and insights.
We monitor media content across many channels so you don’t have to – television, radio, newspapers, magazines, websites, social media, outdoor, mobile and direct marketing.
Advertisements, articles, interviews, social media commentary and much more, concerning your brand or competitors, are identified and analysed to provide you with actionable insights. Helping you gain the competitive edge by making smart decisions.
We benchmark your marketing and communication activities to provide an independent view of your performance compared with competitors. This informs you to make better decisions to grow your brand.
Driven by world-leading technology and media measurement and evaluation standards, Ornico delivers actionable intelligence and insights that helps you:
Monitor and analyse the media
Get closer to your customers
Understand competitor activities
Measure the effectiveness of marketing and communication campaigns
Decode the marketing strategies of your competitors
Build better relationships with influencers
Independently view and analyse your brand’s reputation
Identify better marketing and media strategies and opportunities
With offices in Cape Town, Johannesburg and Lagos, and a partner network that spans the world, Ornico provides brand insights and media intelligence to many top companies and public entities. But also the start-ups and young businesses, dreaming to be top companies. Helping them to grow. And we have done this for more than 30 years – picking up a few global awards for best media measurement practices along the way.