Getting more involved in the media intelligence community has not only been rewarding and helpful to my job at Muck Rack but has resulted in many new friendships from around the globe.
I just completed my first year as a board member of FIBEP, the world’s media intelligence industry association. My responsibility this past year was to plan the content for our World Media Intelligence Congress that just took place in the beautiful country of Cyprus (hosted by Clip News). I’m grateful for such a detail-oriented and dedicated committee. Thank you Amrita Sidhu, Katerina Kechagia and, Johannes Burk. The endless support and trust from our Secretary General Magdalena Horanska (CEO at NEWTON Media SEE), Zuzana, Viktoria and President Todd Murphy(President at Truescope) turned all our ideas into a reality. Thank you to my fellow board members. for all their support and contributions: Katerina Kechagia (Vice President at Clip News), Oresti Patricios (CEO at Ornico), Christophe Dickès (Media Digital expert), Romina Gersuni (Global Strategy Manager at pressrelations), Steffen Egelund (CEO at Media Track) and Carlos Alfredo Diaz (CEO at GlobalNews Group).
Day 1 Highlights:
George Michaelides, the Commissioner of Communication of OCECPR in Cyprus discussed the AI Act’s role in European regulation, with GDPR as a cornerstone in personal data protection amidst AI growth.
Eduardo Ordax of Amazon Web Services (AWS) – He shared how generative AI can be customized with proprietary data. He highlighted Anthropic's recently launched Computer Use model, aimed at replacing the mouse and how we interact with a computer altogether.
Amrita Sidhu of Medianet - Media Intelligence Made Smarter took the stage. In her #RelationshipGoals session she emphasized using multiple tech solutions for better outcomes, aligning AI and human insights.
Amrita then led a panel with Anna Tsenova from A Data Pro & Eva Karasmani from Clip News on future leaders where they stressed the importance of personalization in media and setting boundaries for team sustainability.
Day 2 Highlights:
Paola White representing our sponsor Speechmatics took the stage for a live podcast recording hosted by Amrita Sidhu. She shared how speech-to-text (STT) AI is evolving to include diverse languages and dialects for educational use cases and beyond. For the first time, we had live STT broadcast to our conference room enhancing the overall experience for our attendees and making it more accessible.
Katerina Kechagia from Clip News led a panel with Michael Sirivianos from the Mediterranean Digital Media Observatory (MedDMO) & Virginia Padovese from NewsGuard on Navigating Truth in the Age of AI. They covered the misinformation “arms race,” with insights on economic motivations behind fake news and tools for “information immunization.”
Todd Grossman (Placid Ventures) then took the stage on behalf of Cyabra to discuss Brand Disinformation: When Bots Attack Your Company. He showcased examples of bot attacks on brands and strategies for brand protection. I was the guinea pig for showing off in real-time how easy it is to create a fake Natan Edelsburg account. 😂
Noor Kheir, the Managing Director for Ketchum UK , led a session on Redefining Risk and Reputation in the Age of AI. She shared client examples and how Ketchum takes an analytical approach to recommending influencers clients should or should not work with.
Katerina Kechagia then led us in FIBEP’s annual State of the Industry Report. I found it interesting how important social media listening has become next to news, in addition to the rising costs of content our community is facing.
Martin Haller from PATRON-IT gave an eye-opening session on Ransomware Cyberattacks. He highlighted that 34% of victims pay the ransom and the critical role of backups and employee education in mitigating attacks.
Romina Gersuni from pressrelations then hosted our Media Intelligence Business Ecosystem (MIBE) session on Mastering the Cyber Menace with Max Brierley-Jones from Onclusive, Ian Buchanan from Newz Group, Liran Sorani from Webz.io and Fady El-Murr from pressrelations. Each panelist was extremely transparent and constructive in how they deal with cyberattacks or threats.
Day 3 Highlights
Sarah Hamou representing pressrelations kicked off the day with her session on – AI: Legal Aspects for MMOs Companies, She examined how the AI Act allows flexibility for smaller companies and categorizes HR uses of AI as high-risk.
Christophe Dickès then moderated our Voice of the Publisher Panel. Humza Chaudhry of ITN praised media democratization, noting its positive impact on accessibility. Bruce Davidson of Mediality Pty Limited discussed NewsCorp Australia’s AI-driven production, generating 300 AI stories daily. Guillaume Crisafulli of CFC emphasized the value of understanding content consumption patterns from production to readership. George Andrew Zannos from OSDEL underscored transparency as essential, advocating for clear business models and terms to support trust in journalism.
Philip Allin from Overtone then moderated our Voice of the Agency panel with Matt Oakley of Hotwire and Dimitris Ioannides of Purpose Marketing Communications – this session explored how agencies can integrate AI effectively, with strategies for using AI tools to improve communications.
Constantinos Kattirdjis of Microsoft Cyprus took the stage next – Navigating the Rapid Evolution of AI, addressed the challenges and opportunities AI presents, with a focus on building trust and adapting media practices.
Iskren Lilov of Ruepoint, Amrita Sidhu of Medianet, Carlos Alfredo Diaz of GlobalNews Group, Oresti Patricios of Ornico took the stage next for the – State of the PR-Media Relationship session where they shared the survey results on the evolving PR-media relationship, offering insights on global trends in engagement and strategy.
Finally, Magdalena Horanska, our Secretary General at FIBEP and Newton Media SEE CEO announced that WMIC 2025 will be held in Dusseldorf hosted by Romina Gersuni and Fady El-Murr from pressrelations.
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