MEDIA RIGHTS TRUST INITIATIVE
Building a Fair, Transparent, and Sustainable Future for Media Licensing
In today’s digital, data-driven and AI-enabled environment, media monitoring and analysis rely on the responsible and appropriately authorised use of content created by publishers and journalists. That reality makes copyright, licensing, and responsible content use more important than ever.
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The Media Rights Trust Initiative is a collaborative effort launched by FIBEP to bring together
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media monitoring organizations,
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content owners,
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communication professionals,
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rights management services,
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technology providers, and
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industry associations.
Our mission is to develop a fair, transparent, and sustainable framework for media rights, licensing, and responsible content use across media monitoring, analysis, and AI-driven applications, by advancing practical standards, clear access frameworks, and collaboration among publishers, rights holders, media intelligence organisations, technology providers, and industry associations.
Why MRTI Exists
The media intelligence ecosystem is evolving quickly. Licensing expectations are changing. AI is reshaping how content is processed and analyzed. Commercial relationships are becoming more complex. At the same time, publishers, rights holders, monitoring organizations, and technology providers all need greater clarity, consistency, and trust.
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MRTI exists to help define a workable path forward. Our purpose is not only to advance dialogue, but also to develop practical, balanced guidance that respects intellectual property, supports healthy market practices, and helps preserve the long-term sustainability of the media intelligence ecosystem.
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WHY THIS INITIATIVE MATTERS?
Licensing ensures legal & ethical media monitoring
Media analytics rely on copyrighted content. Licensing guarantees this content is used responsibly, respecting the rights of creators while supporting a healthy media ecosystem.
Access to complete and accurate data
Licensed content is higher quality, more reliable, and more comprehensive—foundations for meaningful and effective media measurement.
Sustaining journalism and content creation
Fair compensation to publishers and creators fuels the media industry, helping it thrive in a rapidly evolving digital landscape.
WHY YOU SHOULD JOIN?
The current licensing landscape is often fragmented, costly, and unclear. By working together, we can create lasting, practical solutions that serve everyone’s interests.
THROUGH THE MEDIA RIGHTS TRUST INITIATIVE, FIBEP AIM TO
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Create standardized, fair licensing agreements
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Challenge exclusivity models that drive up costs and limit access
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Promote best practices in rights management and compliance
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Educate stakeholders on intellectual property and ethical use
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Strengthen collaboration between publishers, agencies, and content users
With support from leading global partners — including AMEC, PDLN, FIPP, and major publishers—we are fostering open dialogue, hosting regular webinars, drafting position papers, and shaping the future of media rights governance.
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BE PART OF THE SOLUTION
There’s no cost or obligation to participate—just an opportunity to be at the forefront of shaping a better, fairer media ecosystem.
Whether you're a publisher, monitoring firm, communications professional, or rights holder, your voice matters.
Join a working group, attend an upcoming webinar, or start a conversation with us today. Together, we can ensure that media licensing supports innovation, compliance, and long-term industry health.