FIBEP TECH DAY 2025 AGENDA
An informal dinner from 19:00 is planned on the evening prior to the event.
TECH DAY 2025 DRAFT AGENDA 15. MAY, 2025
9:00 Welcome with Magdalena Horanska, NEWTON Media & FIBEP Secretary General, Carlos Diaz, GlobalNews Group & FIBEP Vice President for Tech, Vuk Popovic, Argus Data Insights
9:15 New Tech Mapping: New tech trends for our industry with Carlos Diaz, GlobalNews Group, FIBEP Vice President for Tech
9:45 Enhancing Customer Experiences through AI Lectoring and Innovative Engagement Solutions with Vuk Popovic, Argus Data Insights, Isidora Dekic, BIRGTech and Oliver Spring, Argus Data Insights
10:30 - 11:00 Coffee Break
11:00 Seize the Future: The 5 Tech Trends Shaping Media Intelligence and Why You Need to Act with Rob Carr, MediaHQ
11:35 Beey's Journey to Find the Best Translation Tool with Dominika Illeová, NEWTON Technologies | Beey
12:10 Lights, Camera, Insights! How AI is Revolutionizing Real-Time Global Broadcast Monitoring Reports with Edgar Fuentes, eMediaMonitor & Brian Merron, HEKA Insights
12:45 Lunch
14:15 epaper - Create Your Own Content - Be Independent - and Feed Your Machines with Robert Fischer, DataScan Computersysteme
15:00 AI Matchmaking in PR: From Natural Language to Targeted Outreach with Rainer Maassen and Johannes Burk, Convento GmbH
15:45 Coffee Break
16:05 Scaling AI Efficiently: Open-Source Gen AI at Impact with Shekhar Govindarajan, Impact Research and Measurement
16:50 Wrap up with Carlos Diaz
17:00 FIBEP Tech Day 2025 closes
TECH DAY 2025 REGISTRATION
The event was sold out.
VENUE & ACCOMMODATION TIPS
2025 FIBEP Tech Day will take place in
SCHMELZWERK IN SAROTTI-HÖFEN
BERLIN, GERMANY
Welcome to the melting plant - the event location in the heart of Berlin-Kreuzberg! Discover a place with a history, because where the legendary Sarotti chocolate manufacturer has done its well-known cocoa specialties more than 150 years ago, our melting plant is now located: a modern event location for up to 199 people with a historical background and stylish interior. The smelting plant is therefore the ideal location for weddings, events of all kinds, conferences and receptions.
Address: Mehringdamm 55, 10961 Berlin, Germany
How to get there:
The Mehringdamm, Gneisenaustrasse and Platz der Luftbrücke underground stations and six bus lines can be reached in just a few minutes on foot. Also (almost) on the doorstep and a three-minute drive away: the city motorway and the Berlin-Tempelhof event airport. You can also quickly reach the new main train station through the Tiergarten tunnel: just 10 minutes away by car.
How to get to us:
...by public transport MEHRINGDAMM underground station U6 from the city center, S+U Friedrichstrasse, Tegel and Platz der Luftbrücke, S Tempelhof, Mariendorf U7 from the S Neukölln, Rudow and S Yorckstrasse, Charlottenburg, Spandau Metro bus M19 from the Kurfürstendamm, Grunewald Bus 140 from the U Kottbusser Tor, S Ostbahnhof
...by car A100 exit Tempelhofer Damm/Potsdamer Platz in the direction of the city. After Tempelhof Airport, Tempelhofer Damm turns into Mehringdamm. We are on the right-hand side after 500 meters.
Here are the hotels closest to the venue:
GINN City & Lounge Yorck Berlin, Möckernstr. 49, Friedrichshain- Kreuzberg
https://ginn-hotels.com/en/yorck-berlin/
Hotel the YARD, Alexandrinenstraße 125, Friedrichshain-Kreuzberg
https://hotel-theyard.berlin/en/
Things to See and Do
History & Landmarks
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Brandenburg Gate – A must-see symbol of Berlin and German unity.
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Reichstag Building – Visit the glass dome for stunning city views (free, but book in advance).
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Berlin Wall Memorial & East Side Gallery – See the remnants of the Wall and famous street art.
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Checkpoint Charlie – Learn about Cold War history at this famous border crossing.
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Memorial to the Murdered Jews of Europe – A powerful Holocaust memorial with underground exhibits.
Museums & Culture
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Museum Island – Home to world-class museums like the Pergamon Museum and Neues Museum.
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DDR Museum – An interactive look at life in East Germany before reunification.
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Topography of Terror – A chilling but informative museum on Nazi-era Germany.
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Berliner Dom (Berlin Cathedral) – A beautiful cathedral with panoramic city views.
Parks & Unique Experiences
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Tempelhof Airport Park – Explore the massive former airport-turned-park, perfect for cycling and picnics.
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Mauerpark Flea Market – Browse vintage treasures and watch live karaoke on Sundays.
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Tiergarten – Berlin’s biggest park, great for a relaxing stroll or a picnic.
Food, Drink & Nightlife
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Try Currywurst & Döner Kebab – Berlin’s signature street foods.
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Explore Kreuzberg & Friedrichshain Nightlife – Famous for bars, clubs, and live music venues.
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Berghain – If you dare, try getting into Berlin’s most legendary nightclub.
SPEAKERS
Carlos A. Diaz is General Manager and a Member of the Board of GlobalNews Group, with more than 400 employees, offices in 11 Latin American Countries and in the US and more than 3000 clients, including 100 Fortune 500 companies, GlobalNews is the main Media Monitoring, Measurement, Evaluation and Insights company in Latin America.
Carlos has over 10 years of experience in information gathering, measurement and evaluation services. He has helped acquire and develop the methodologies, tools and skills necessary to extract meaningful information from huge amounts of structured & unstructured data at GlobalNews group.
He has a background in IT entrepreneurship, having founded three different startups related to the media and information sectors (the last one resulting in a successful acqui-hire by GlobalNews Group) since the age of 18.
Carlos is a self-professed gamer, who programs in his free time for his personal pet-projects (currently really into Open Source Home Automation), plays Rugby in the Buenos Aires Rugby Union, and is an avid skier.
Carlos A. Diaz
CEO, GlobalNews Group,
FIBEP Vice President
Rob Carr
Senior Product Manager & Product Team Lead, MediaHQ
Rob Carr is Senior Product Manager and Product Team Lead at MediaHQ, where he’s been driving product innovation for the past nine years.
With a career spanning over two decades, Rob has worked across a wide range of digital products since 2003, combining deep technical insight with a strong focus on user needs. He’s passionate about building tools that empower communications professionals and is currently leading product development across MediaHQ’s core features.
In his spare time Rob loves anything to do with bikes. If he's not actually cycling there’s a good chance he’s thinking about it.
Shekhar Govindarajan is the CTO of Impact Research and Measurement, a New Delhi, India – based media monitoring and analysis firm and a member of FIBEP. He has built and continues to maintain the tech stack at Impact. Currently, he and his team are focused on developing innovative products and solutions using open source Gen AI tools.
With over 25 years of experience, in the past, Shekhar has delivered technology solutions across a diverse range of sectors—including IT, healthcare, travel, media, PR, marketing, manufacturing, legal, non-profits, diplomatic missions, and government projects. His professional journey includes collaborations with leading organizations such as Microsoft, Accenture, and the United Nations.
A passionate advocate of open source, Shekhar has authored numerous articles on Linux and open source technologies for leading IT publications. He was also a regular speaker at tech seminars across India, where he shared insights on software development and the open source ecosystem.
In his free time, Shekhar enjoys tinkering with home automation, gaming on his Xbox and Meta Quest VR, and indulging his inner superhero as a die-hard Marvel Cinematic Universe fan—rarely missing a first-day, first-show release.
Shekhar Govindarajan
CTO, Impact Research and Measurement
With over 25 years in the media intelligence industry, Brian Merron has collaborated with a diverse range of stakeholders across the media intelligence ecosystem, including publishers, copyright agencies, monitoring and analysis providers, and global brands. He has held senior roles at leading firms such as Kantar/Onclusive, Newton Media, and Carma.
Brian's expertise spans the UK, Europe, and MENA regions, where he has consistently driven transformation by successfully integrating cutting-edge technologies into legacy workflows.
As Managing Partner and Co-Founder of HEKA Insights, Brian collaborates with leading global content and data specialists to deliver tailored, high-value media intelligence services. He provides scalable solutions for start-ups and challenger companies, and supports established organizations in streamlining workflows to reduce costs — all while maintaining the highest standards of accuracy, quality and compliance in a rapidly changing media landscape.
Brian Merron
Managing Partner & Co-Founder, HEKA Insights
Edgar Fuentes
Developer, eMediaMonitor
Edgar Urdaneta Fuentes is a DevOps engineer and backend developer working at the intersection of software engineering and infrastructure management. Passionate about harnessing the power of AI, he focuses on creating innovative solutions that address current challenges while anticipating future needs in the dynamic tech landscape.
Edgar has been working with eMedia Monitor for many years, leveraging his expertise in media monitoring, distributed systems and innovative solutions. His experience in ensuring high availability and fault tolerance across distributed systems supports eMM’s commitment to 24/7 real-time media monitoring solutions.
With over 35 years of experience in media relations, AI-driven journalist databases, and stakeholder management, Rainer has built Convento into a leading PR software provider in the DACH region. Today, he focuses on applying cutting-edge AI to help communicators identify the right journalists and manage stakeholder journeys more efficiently. A Jazz aficionado, when not at work, Rainer enjoys playing the trombone with his band or working on his Spanish skills.
Rainer Maassen
Owner, Convento
Johannes Burk
Head of Business Development, Convento
With a decade of international experience in the media intelligence industry in various roles, Johannes is leading the international expansion at Convento, where he focuses on building strategic partnerships and driving product innovation in PR and communications technology. Outside of work, you’ll find him playing soccer, tennis, or mountain biking in the trails around Vancouver.
At FIBEP Tech Day, Rainer & Johannes will share insights from building Convento’s latest innovation—an AI-driven journalist-matching engine designed to optimize relevance and response in media relations.
Oliver Spring leads transformative change at ARGUS DATA INSIGHTS®, enhancing media intelligence with Microsoft Teams integration. With over 14 years in ICT, he has held strategic roles at Sunrise Communications AG, Huawei Technologies, and Swisscom. Oliver leverages cutting-edge technology and fosters collaboration for future success.
Oliver Spring
Group CEO, ARGUS DATA INSIGHTS
Vuk Popovic leads ARGUS's global technology strategy, transforming it into an AI-powered media intelligence company. He developed a cloud-native platform for real-time insights, drove digital transformation, and built a diverse engineering team. Vuk oversees cybersecurity, GDPR compliance, and infrastructure scaling.
VUK POPOVIC
Group CIO, ARGUS DATA INSIGHTS
ROBERT FISCHER
CEO,
DataScan Computersysteme
Robert Fischer is General Manager of DataScan Computersysteme GmbH which he founded in 1992 together with Peter Schneider in Königstein nearby Frankfurt am Main, Germany. They started the company with the idea of providing scanning and OCR solutions. In 1995 DataScan integrated press clipping into its portfolio. More and more specializing into that market segment DataScan is now one of the leading companies in developing technologies for epaper PDF analysis, press clipping, press archives and press review production solutions.
In 1985 Robert received his Masters degree in Business Administrations at Technische Universität Berlin. His first job lead him to A.C.Nielsen Marketing Research where he developed test market systems, later on in the early 90's he worked as product manager and sales director in the upcoming IT industry.
DOMINIKA ILLEOVÁ
Linguist,
NEWTON Technologies | Beey
Dominika is an experienced linguist and marketing specialist, currently contributing her expertise as a key member of the linguistic team at Beey. In this role, she is responsible for ensuring linguistic quality and effectiveness of Beey’s speech recognition models and managing a wide array of language-related tasks. As the AI app at Beey.io supports more than 30 languages, her work involves a broad and dynamic spectrum of linguistic challenges, from model evaluation and quality control to adapting language resources for diverse linguistic contexts.
Dominika’s background in languages, which she studied at Charles University in Prague, provides a strong foundation for her analytical and communication skills. Her combined knowledge of linguistics and marketing enables her to bridge the gap between technical language processing and user-focused communication, contributing to both the development and the promotion of Beey’s multilingual technologies.
Isidora is an AI/ML Engineer at BIRG Technology, https://birgtech.com .
Linguist at her core, she focuses on the intersection of language and technology, aiming to bring a unique perspective to natural language processing (NLP) solutions she and her team work on. Therefore, at BIRG Technology, she works on developing AI-driven NLP solutions that enhance media monitoring and news clipping processes for Argus Data Insights.
In her work, Isidora strives to bridge academic insight with real-world applications in AI and language.