Media measurement is no longer about counting mentions - it’s about measuring meaning. In Episode 22, Anna O’Connor (Newton Media) and Omar Signori (InfoJuice) talk with Damien Kopp (RebootUp), a standout voice from FIBEP WMIC 2025, about how meaning gets lost, distorted, and sometimes weaponised as information moves through today’s platforms. They unpack why counting mentions no longer explains impact, how narratives emerge and spread beyond institutional media, and why trus

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