• FIBEP

Post lockdown strategy – The media intelligence supplier perspective

Updated: Oct 12

Live Panel

September 10th, 1PM CEST



Panelists:

Gopal Krishnan, Founder and Chairman, Ninestars

Ilia Krustev, CEO, A Data Pro

Stavros Vologiannidis, Co-Founder, DataScouting

Moderator: Romina Gersuni, Vice President, FIBEP

At this panel we will be focusing on the industry and strategy side and will be talking about economy and business. The pandemic has forced us to do some changes. This translated into an accelerated future planning and decision making in a fast changing world. In other words: business as usual but on high speed.

Q: from your perspective, would you say that the lockdown accelerated the embracement of technology, such as blockchain, artificial intelligence, and cloud technologies? How can we expect these technologies to help MMOs streamline media and data?

Gopal: the pandemic accelerated technology adoption, more from customer standpoint. Cloud is definitely the right technology now. If you have the right technology and tools the disruption is minimum. Also, the combination of machine and humans is the right recipe in times like these. Seamless integration was possible due to cloud, AI and platform.

(For more from Gopal on this topic, click here)

Ilia: when it comes to artificial intelligence, not only in our industry but also in industries that are using different types of technologies for automation, before the covid-19 crisis, many companies were not ready to adopt such technologies. But due to changes that happened because of covid-19, a lot of companies are now more ready to adopt options where you have AI automation for delivery of the end product or working with data.

(For more from Ilya on this topic, click here)

Stavros: Covid-19 has had two different impacts on business sectors: it reboosted some of them, like the gaming industry while it permanently accelerated other, such as cloud adoption and artificial intelligence. Clients want to have their data and infrastructure kept somewhere safe, in their own private cloud. The will of end customers to use AI has accelerated during the pandemic. When it comes to blockchain it is not there yet, when it comes to our industry. But there are other quite interesting technologies, such as machine learning or hybrid, is worth exploring.

(For more from Stavros on this topic, click here)

Q: We have seen topics like Infodemic or Black Lives Matter becoming causing world communication crisis. How would you say, predictors or tools for print detection can help MMOs to better serve our clients and what would you say your companies can offer in this regard?

Gopal: From supply chain perspective, what we can do is to improve speed even more. It was important in the past, but now the need has become almost real time, so speed is fundamental. Machine learning and deep learning will help us automate the procedure and give us the information about such mega topics in real time.

(For more from Gopal on this topic, click here)

Stavros: Such topics are very important but not easy to detect from media monitoring perspective. And here is where machine learning adoption steps in. So in order to do social media listening, or any kind of listening for such mega topics you need to adopt such technologies. The human in the loop approach trains better algorisms for doing topic detection and sentiment analysis, and this knowledge should be shareable among MMOs.

(For more from Stavros on this topic, click here)

Ilia: Communications is going more and more online, active, and even aggressive. So the explosion of such topics will be happening a lot more in the future. So, if we want to really add value to clients, it is not about reacting to the topic that it already out there, but doing it in advance, and alerting the client that something is happening in real-time.

(For more from Ilya on this topic, click here)

Q: Publishers do not seem to fully understand the value of MMO services. From software perspective, is there a way we can prove this value to publishers and help this way build a bridge?

Gopal: It is difficult to work with publishers on syndication or licensing stand point and you have to build trust. With regard to licensing, Europe is more organized while the US is a challenge. But due to the pandemic, they are more open to listen. But to have a constructed discussion with publishes we will need a stronger body, including FIBEP. Publishers are currently looking at how they can monetize from their content.

(For more from Gopal on this topic, click here)

Stavros: As a software company we have had different requests from publishers: some use our software to do their archiving, optical character recognition or content extraction, while others have turned to us because they wanted to start their own media monitoring company.

(For more from Stavros on this topic, click here)

Ilia: The fact is that people trust the media less, as they are moving their conversation to social media.

In general news is of no big value and this is a general notion on a global scale, and that is why publishers are trying to be more exclusive. And what we are seeing lately is that some publishers require services related to copyright infringement, basically using integrated software. And the new EU regulations will give them even more tools to pursue that.

(For more from Ilya on this topic, click here)

Q: When it comes to your expectations in this post-lockdown time, what would you say worked best and what did not work?

Gopal: Home working is still relevant and I do not see any changes happening and the expectations from our client is no disruption and our primary objective is to keep them happy. And we need to adjust to the changing habits and requirements from our clients and we need to be agile and ready to adapt.

(For more from Gopal on this topic, click here)

Ilia: My expectations were connected to a more negative picture than we are seeing now, where business is growing and this is great news. We can now work from anywhere anytime, and this is great. The challenge, though, will be that we need to make sure that our people remain connected between them, and committed to the culture of the company. We need to preserve social interaction, which is an important asset to every company.

(For more from Ilya on this topic, click here)

Stavros: Just at the beginning of the outbreak, we started to work from home, which was a very easy transition for us as we had the entire necessary infrastructure in place. And we still work from home, but we are flexible to whoever wants to return to the office. But I also see great opportunities in this unfortunate time. For example, the media monitoring market managed to stay afloat.

(For more from Stavros on this topic, click here)

You can find the recording of this panel here

By Sophia Karakeva, CMO DataScouting, FIBEP VP

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