WASHINGTON DC
2016
PROGRAMME
Congress Programme
Day One Programme
Congress Registration
From 08:00
The Opening of the FIBEP World Media Intelligence Congress
09:00 - 09:15
Welcome by FIBEP President, Alexis Donot
and FIBEP Secretary General, Florian Laszlo
Special Guest: Congressman Trent Franks
09:15 - 09:45
Opening speech by Congressman Trent Franks followed by Q&A
Dissecting America’s Crazy 2016 Elections, Polling Accuracy & Debacles
09:45 - 10:15
KayAnn Schoeneman, Senior VP Research, Ketchum Global Research & Analysis
2016: An Election Odyssey
10:15 - 10:45
Steven Passwaiter, Vice President & General Manager at Kantar Media/CMAG
Networking Break
10:45 - 11:15
Strategy & Analysis - The Devil Is In The Details
11:15 - 11:40
"Why neither your YouTube campaigns, nor those of your competitors,
are doing as well as you think they are"
Keynote: Dane Golden, Digital Marketing Strategist, Hey.com
11:40 - 12:00
"The Intelligent Cloud creates Transformative Media"
Keynote: Michael Kennedy, Senior Director, Media Operations, Veritone
Realizing the Value of Great Journalism
12:00 - 12:30
Keynote: David Chavern, President & CEO, News Media Alliance
Networking Lunch
12:30 - 14:00
The PR/Big Data Revolution
14:00 - 14:30
"Featuring the Mastercard Case Study"
Keynote: Mark Weiner, CEO, PRIME Research
Best Practices
Bringing Market, Competitive and Media Intelligence together for Informed Leadership
"Real-Time Marketing"
14:30 - 14:50
Lilia Glazova, Managing Director, PR News
Bringing Market, Competitive and Media Intelligence together for Informed Leadership
14:50 - 15:10
Thomas Rideg, Regional CEO Americas, M-Brain
"BIG DATA for Roskilde Festival"
15:10 - 15:30
Kasper Hülsen, CCO, Infomedia A/S
"How to make reliable big data for media analysis"
15:30 - 15:45
Arnaud Steinkuhler, Director Media & Public Insights, Argus de la Presse
“Making decisions based on data-driven insights”
15:45 - 16:00
Jason Booms, Managing Director, Analysis, North America, CARMA
Networking Break
16:00 - 16:15
Communicating in the Americas
16:15 - 18:00
"Opening of the session"
by Laura Garcia, CEO, GlobalNews Group
"The US monitoring market panel"
Representatives of the leading media monitoring companies in the US:
Johna Burke, BurrellesLuce - Todd Murphy, Universal Info - John Derham, iQ media - Bryan Council, Metro Monitor - Mazen Nahawi, CARMA and others
"Latin American trends in business and communications"
Keynote: Julissa Reynoso, Partner, Chadbourne & Parke LP
"Costumer needs in Latin America"
Keynote: Erich de la Fuente, Partner & CEO Miami, Llorente & Cuenca
Depart for FIBEP Dinner
19:45
Day Two Programme
Congress Registration
From 08:00
What are the challenges for Corporate Communications, PR and Communication Industry?
09:00 - 09:45
Keynote: Chris Foster, Worldwide Executive Vice President, Burson-Marsteller
Keynote: Johna Burke, Executive Vice President of Marketing and Sales, BurrellesLuce
From Media Intelligence to Business Intelligence
09:45 - 11:00
Opening Words by FIBEP President Alexis Donot, CEO, Argus de la Presse
Keynote: Walter Patanella, CEO, Kantar Media
Keynote: Sean Smith, Chief Executive – Australia and New Zealand, iSentia
“Connecting Social Data to Business Results through Measurement and Storytelling”
Keynote: Chris Albert, Ketchum Analytics
Panel discussion:
Walter Patanella, CEO, Kantar Media
Sean Smith, Chief Executive – Australia and New Zealand, iSentia
Chris Albert, Ketchum Analytics
Alexis Donot, CEO, Argus de la Presse
Moderated by Florian Laszlo
Networking Break
11:00 - 11:30
Measurement Practice
11:30 - 13:30
"Will comms measurement only really succeed when it’s owned by marketers, not PR?"
Keynote: Mike Daniels, Principal, Measurement Practice
"Measurement in times of shrinking access to content and metadata in Social Media"
Keynote: Katie Paine, CEO, Paine Publishing
"Insight to the Integrated Framework Tool by AMEC"
Keynote: Richard Bagnall, CEO & SVP, PRIME Research UK & PRIME Research Europe
"France: National Implementation Example of the Framework"
Keynote: Arnaud Steinkuhler, Director Media & Public Insights, Argus de la Presse
Q&A session
Networking Lunch
13:30 - 14:30
Integrated PR and Ad Analytics
14:30 - 15:30
"Why paid media needs creative ad analytics and why earned and social are important for the ROI"
Keynote: Angela Jeffrey, Vice President and Brand Management, ABX Solutions
"Ad monitoring and Analytics - new business based on monitoring technology"
Keynote: Ed Clarke, President, Global Ad Source
"Practice Panel on Analytics combining POEM"
Angela Jeffery, Vice President and Brand Management, ABX Solutions
Ed Clarke, President, Global Ad Source
"Global Cross-Platform Video Insights"
Keynote: Allison Stern, Tubular Labs
Q&A session
Closing remarks by FIBEP President & FIBEP Secretary General
15:30
FIBEP General Assembly - FIBEP Members only
16:00 - 17:00
Opening of the General Assembley
FIBEP President, Alexis Donot
Special topic tax issues: "Internal pricing at multi-national companies"
Keynote: Kendra McDermand, Partner, E&Y International Tax Group, Washington DC
Reports from the regions
Africa: Oresti Patricios
North America: Johna Burke
Latin America: Carlos Diaz
Asia Pacific: Sean Smith
India & Arab World: Aseem Sood
Western Europe: Alexis Donot
CEE & Russia: Magdalena Horanska
Report from FIBEP Secretary General, Florian Laszlo
Members Admission Vote
Location of next Congress