On September 8 2016 FIBEP hosted their first Media Intelligence & Technology Talks (MITT) which took place at the Forum Mozartplatz in Vienna. The MITT was the outcome from a Technology Stream, which took place at the 47th FIBEP World Media Intelligence Congress in Vienna, Austria in 2015. The Technology Stream was such a huge success that FIBEP decided to make it into a one-day event, that targeted entrepreneurs, start-ups, technology media monitors and many more.
The MITT saw several top keynote speakers from media and communication companies around the world, as well as Startups, the National Library of Austria and well-known newspapers, all who reunited at the exclusive event with a focus on technology. FIBEP’s Secretary General and CEO of »OBSERVER« moderated during all panel discussions.
Throughout the one day event particular attention was drawn to the latest technological Scan-Solutions for libraries. The exhibitor Qidenus Technologies presented the scanner „Qidenus MASTERED Book Scan 3.0“ and allowed all MITT participants to get an impression of the functionality of the high performance products. Konstantin Thaa, Account Manager at Qidenus Technologies, shared background knowledge in his keynote about digitisation and conservation of cultural heritage and moreover emphasised the company’s guiding principle to “preserve the PAST for the FUTURE.“
Communications 4.0 – Native and programmatic advertising
The media intelligence industry has been in a race towards automated or programmatic solutions amongst others due to the exponential growth in digital marketing. In his keynote John Oakley from Omnimedia talked about the digital mind shift and explained the needs and benefits of real-time and programmatic advertising to increase a brand’s efficiency. This approach aims to reach out to the right clients and to target the data even more precisely; John Oakley confirms that “data is the new oil.”
George Nimeh from Nimeh & Partners Digital Agency shared his experience about content marketing and digital content distribution. George Nimeh pointed out that demographics, different approaches regarding new product launches, as well as the tendencies towards digital or print media represent factors that challenge the current media consumption around the globe.
Carlos Diaz from GlobalNews Group brought the digital topic further with a report about why the “Digital Out of Home” represents a challenge in Argentina. The panel discussion that followed emphasised the bench-marking and management of European and non-European KPIs.
Social Media Challenges
For media intelligence companies; crashing into closed platforms and paywalls became a real barrier for monitoring. Thus, an ongoing debate is being held at EU level, where content access and content migration through bots remain in the spotlight. This affects not only the media monitoring industry but also publishers and users.
The topic “Online Monitoring & Analysis” was amongst other discussions at MITT by Patrick Goldschmidt from Ubermetrics who stressed the limits of the automated access to information. Arno Scharl from Weblyzard Technology shared his knowledge about integrated web intelligence and presented latest trends on cross-linguality and semantic association. The panel discussion dealt with the issue to archive content after uploading data as well as with the democratic aspect of predefining the sources that are monitored.
Media Consumption 4.0
Among the MITT speakers two CEOs of successful start-ups demonstrated their innovations on how to survive in today’s daily information overload. Michael Hirschbrich from updatemi introduced his new app for faster Media Consumption through Bullet points and Vincenz Leichtfried from LV7/AllNe.ws presented a collaborative tool for data curation, enabling users to get a quick update on the hottest news.
To get an idea of the daily social media work of an Austrian newspaper that reaches 1 million comments, check out the video below, where Social Media Manager at Der Standard held a keynote. Lisa Stadler talked about the large offer of channels and its resulting difficulty to decide on which social media channel to read the daily newspaper and presented the work that is done by her social media team.
Automated Logo Detection meets Speech2Text Recognition
Due to the growth in visual web content, the media intelligence industry needs to catch up with the latest trends. During the Media Intelligence & Technology Talks the topic of automated logo detection was covered by Christoph Prinz from Sail Labs by dissecting the video stream and by Stavros Vologiannidis from DataScouting who introduced the MediaScouting Broadcast as well as solutions for logo detection. The panellists concluded that there exists not only one speech recognition, but that speech recognition is divided into various fields. Magdalena Horanska from MCA Grupa stressed the importance of the technological invention: “Speech to text technology enables us to provide more media coverage for our clients.”
To conclude the day, Christa Müller from the Austrian National Library presented the digitisation project “ANNO”, the Austrian Newspaper Online and impressed the public by showing 120 years old extract of the »OBSERVER« databank.
FIBEP’s first edition of the Media Intelligence & Technology Talks was a successful event that stimulated the exchange of knowledge among different players in the media intelligence industry. FIBEP intends to host future professional events for its members, customers, suppliers and partners.
To get a better impression of our event, check out our MITT video here.